The Biggest Problem Tech Companies Have:

Describing Your Tech Product So That Non-Engineers Understand

Engineers are the best, but are often challenged when explaining technology to non-engineers.
You have all that specialized knowledge and vocabulary, and it’s frustrating to explain the value of a product with someone who doesn’t speak geek.
You need to describe your tech product so that you get this response: “WOW, I understand how this benefits me. I HAVE TO have it. How can I buy it NOW!”

The Secret Of Tech Websites Is To Translate “Engineer” Into Benefits

You Must Demonstrate How The User’s Life Is Improved By Your Product

Most non-engineers stop paying attention when you talk about machine learning, AI, programming languages, acronyms or other tech terms.
You cannot connect with a non-engineering audience when they can’t understand your concepts and language.

Here Is What You Do Instead

You translate technical language into the benefits clients get from the technology.
You don’t simply DESCRIBE the benefits. You make the benefits come alive by showcasing the EXPERIENCE that your technology provides.
Once potential users begin to picture their lives with your product, they are on the glide path to a purchase.

“Suzi delivered outstanding work rewriting our site content, particularly highlighting the innovation
within our corporate experience. She conducted in-depth interviews with our project managers to help inform her writing process and always took the initiative to make suggestions and ask questions as necessary to streamline the process. She was a pleasure to work with and really added value to our website. I highly recommend her technical writing services to anyone.”

Development's Almost Complete, But...

Now You’re Scrambling To Figure Out What To Say To Sell Your Product

Problem

You’ve been focused on development and haven’t spent much time thinking about marketing.
Now it’s coming down to crunch time and you’re getting concerned.
Your plate is full finalizing the product and preparing for launch. You can’t spare time to write a website.

Solution

You’ve tried writers in the past and had problems.
Either they were too technical (with no marketing experience) or not technical enough (wasting your time).
Every minute of your pre-launch time is already committed, and you’re concerned about how to solve the website content problem.

It’s Hard To Find A Writer Who Can Explain Technology In A Marketing Style

You Can’t Afford To Spend Days Getting Someone Up To Speed

Problem

You’ve tried writers in the past and had problems.
Either they were too technical (with no marketing experience) or not technical enough (wasting your time).
Every minute of your pre-launch time is already committed, and you’re concerned about how to solve the website content problem.

Solution

I spent 8+ years writing software tech manuals (user and implementation). I catch on quickly to new technologies.
I’ve been writing websites since 2010 and know what content you need.
I’ve spent a couple of decades interviewing engineers and other Subject Matter Experts for content.
I review all your existing written material and interview you (efficiently). From there, I write the content for your website.

You Don’t Have An Unlimited “Apple-Sized” Budget

You Don’t Have An Internal Marketing Department

Problem

You are funded, but the big bucks haven’t arrived yet.
You need every dollar you invest to produce website content that fits your product and projected user base.
It’s critical that the website content process flows smoothly end-to-end.

Solution

I’m very efficient with your time (and mine).
I know how to present the content so your projected users want to buy.
If you want, I happily “take charge” of the website process and coordinate all contributors to produce an on-time and on-target website.

Where To Next?

Now you understand the ways we work with tech companies to solve website content problems. To learn more about my successful tech websites, click Successes.

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