When It Comes to Writing Services, We’re Different!
Just Writing Is Not Enough…
If you want effective writing—powerfully attractive to your target market—just writing is not enough. Any writer can take your first draft and turn it into a fairly serviceable piece of writing. What’s often missing though is the essence of what you do, the heart and passion of your work. Without this, your business writing will not produce the financial results you desire.
…Adding Coaching To The Writing Gives Better Results
By combining coaching with the writing, we transform web content into magnetically attractive copy. On your own, it’s hard to pour out heartfelt business philosophy, values and depth of experience. It’s a struggle to define a profitable target market that is clear and irresistible to ideal clients. You have a hard time “packaging” your expertise in marketing language. Modesty interferes with claiming the position of perfect problem solver. It’s a lot easier with a coach.
Just Writing and Coaching Is Not Enough Either…
A strategy must be a part of the writing/coaching discussion. You need to have a strategic basis for what you write about your business. What is your objective and how does your strategy support that objective? Once that’s clear, the writing becomes part of the strategy that draws your target market to your business.
…Your Writing Must Have A Strategic Foundation
Your business strategy is developed along with website and other writing. You can count on me to suggest changes that could bring great gains. Sometimes it only takes a small tweak to make a big difference. For instance, clients often aim for a target market that is more fantasy than a real group of people. It’s possible to have a more profitable market by changing your offering or the niche you address. These types of strategicdiscussions are foundational to our business writing.
Here’s What WOW Factor Writing Does That’s Different
You Need All Three Of These For The Most Powerful Marketing Writing
A combination of strategic planning, marketing coaching, and writing services brings targeted results. We intertwine these three services during our work together. I’ve spent years doing writing for Fortune 100 companies and startups. Writing is the easy part. I also spent several years as a success coach for a major motivational company. What I found on returning to writing was that the coaching inevitably crept into my writing work. Coaching made the writing product better, and clients got better results from the writing.
Writing clients often have no strategy underlying their need for writing. You might have unclear concepts, no long-range vision, and be unsure about direction. There are few strategic resources for small business owners. When I combined these three concepts—writing, coaching, strategy—it became WOW Factor Writing, because my clients often say “WOW!”
What This Service Does That No Other Service Does
You won’t get this combination—writing, coaching and strategic consultation together—anywhere else. When you buy writing services from others, you get only writing. You must buy strategic planning or marketing coaching services separately from a coach or consultant. Here you get all three delivered with equal expertise—from one source.
You also get a fun and EXCITING collaborative process supporting you. Writing or rewriting your site is simple and easy. It’s still a big job, but you don’t get bogged down. I keep the process moving and keep it on track. Your business expands exponentially. These expanded visions move into the realm of reality. You’re not just left “out there” alone trying to make it happen for yourself.
Using A Unique Co-Writing Process…
…Together, We Draft, Craft, And Fine Tune Your Writing
Using guided interviews, we create your content through a series of phone interviews.During the interviews, we delve deeply into exactly what you want from your business, and the results you expect to get. We explore strategy and make sure that your written materials can deliver your strategy.
Here’s What You Get
You Get Marketing Writing
You get excellent writing from a professional writer with years of marketing writing expertise. The best part is that I’m also a Robert Middleton certified Action Plan Marketing Coach. During my year of training with Robert, he personally coached me on delivering “Robert Middleton Style” written materials. I can often hear Robert’s voice in my head as I write.
If you’re not familiar with Robert Middleton, he is the expert on marketing your services. He’s spent decades creating his very effective marketing methods—and they work! Those methods are what I deliver to you.
You Get Marketing Coaching
You also get marketing coaching from a Certified Action Plan Marketing Coach. We work out marketing that fits you and your personality. Why do things you don’t like doing and won’t follow through on? Instead, “play to” your strengths. Your marketing should mesh so completely with your personal style that it doesn’t feel like work.
You Get Strategic Planning
Strategic discussion is a natural part—and foundation—of the writing process. As we co-write, your new and better strategies are revealed. New approaches become obvious. You get realizations like, “This is not the right target market.”, “That is not a profitable target market.”, or “Another offering would be easier to sell…and for more money.”
You Get Synergistic Co-Writing
It’s hard to convey the “magic” of co-writing. If you’ve ever had a coach, it’s like that, but with writing as a product of the sessions. Working this way creates a synergy that produces profound results you’d be unlikely to have on your own. What we come up with together is greater than either of us would come up with alone.
That’s Not All That’s Different About This Service…
You Get Even More
This unique combination of marketing services is not all you get when you work with me. That’s only the beginning. In addition, you can expect to get the following additional benefits.
- We position your business to get the results you want. We start from what you want to accomplish. That is run through “reality filters” and clarifying questions. Then, we ask, “How do we position your business to deliver those results?”
- We upgrade your target market and your business. I constantly encourage you to look at new possibilities that could increase your revenue, profit and ease. It’s a natural “byproduct” of our work.
- We evolve your services, and create high end programs. When you’re investing in new site content, you might as well upgrade your services as well. We work to create more valuable packages of services that deliver better client outcomes. Higher value delivered means you can charge more.
- We clarify and refine your niche. Starting with your unique combination of skills and experience, we carve out a unique niche. This positions you to be THE expert in that niche. That’s what makes a specific niche both profitable for your business and enjoyable for you.
- You feel confident when talking about your business. Working together clarifies what you do and the value you deliver. It becomes easy to describe your business and the benefits that prospects can expect.
- You get synergistic brainstorming with a marketing pro. Whether you’re looking to increase business revenue, or want to work on that elusive life balance, we can set you on the path.
- We suggest passive income possibilities when they seem obvious.Often clients have a lot of intellectual property that’s not bringing income. They need to figure out what to do with these materials, and how to integrate the products into their strategy.
Seven Key Benefits of Working with WOW Factor Writing
Let’s summarize the key benefits of working with WOW Factor Writing for your professionally written marketing materials.
Benefit #1: Your Bottom Line Is Our #1 Priority
We stay focused on your bottom line throughout the writing process. If ideas get too “iffy” or “high flown”, I bring our work back to reality. Exciting ideas are wonderful, but if they’re not profitable, let’s rein it in and redirect into revenue-producing action. We have fun with great ideas, but sometimes they need to be on the back burner while you make money.
Benefit #2: You Get A Combination Of Professional Writing, Marketing Coaching and Strategic Planning
You benefit from a professional writer who is also a marketing coach and strategist. Not only do you get excellent writing, but you are also coached to strategically position your business for the results you desire.You have a partner and collaborator to refine your niche, define your offerings, and explore business potential. You get results measured in clients and revenue.
Benefit #3: You Get “Crazy Fast” Results
Clients say I’m “crazy fast”, and I pride myself on getting the writing done as quickly as practical. You have final product MUCH faster working with me than struggling to do it on your own. Additionally, I consider it a part of my service to keep the client’s project on track for them. You can count on me to work as a team member and keep the project moving for you.
Benefit #4: We Precisely Target YOUR Market
We work together intensely to identify and describe your target market. There’s no generic verbiage, but instead your precise target market easily recognizes that you help people like them. They understand that YOU can solve their problems.
Benefit #5: Your Writing Authentically Represents Your Business
Your marketing authentically represents your “voice” and isn’t an embarrassing hype-filled jumble. Your writing is attractively conversational and comfortable to read or speak. It is plain English, written so that your ideal target market finds it easy to understand and digest. We convey your true business value—with conviction, passion, and confidence.
Benefit #6: Working Together is Easier and More Fun Than Working Alone
My clients comment on the fun we have and how they feel uplifted by our conversations. It’s a lot more fun doing big writing projects when you’re freed from the pain of working alone. We have one or two interview sessions a week, then you go out and make money while I do the writing. You don’t get bogged down and experience a drop in revenue. You’re free to conduct your business while your website is written for you.
Benefit #7: You Get Robert Middleton Action Plan Marketing Expertise
I am one of a handful of certified Robert Middleton Action Plan Marketing coaches. Robert has spent decades perfecting his marketing techniques and principles. I spent a year with Robert tutoring me over the phone about marketing writing. I’ve learned to deliver all his materials and you can be assured it is up to his quality standards.
Delighted Clients—And Referrals—My Primary Goal
Most of my clients are referrals from satisfied clients—and that’s the way I want it. I “get my kicks” by having totally delighted clients singing my praises. Money is great, but I’m not in this ONLY for money. I get charged up by finding the words that resonate with my clients and the clients they want to attract. Throughout the writing process, you can count on my doing whatever it takes so that you want to refer your friends to me.
Where to Next?
Now that you know how WOW Factor Writing is different from our competitors, go to the Services page for an overview of the services we provide.