When It Comes to Writing About Services, We’re Different!
Just Writing Isn’t Enough
If you want effective website content—powerfully attractive to your target market—just writing isn’t enough. Most writers can turn out fairly serviceable writing. What’s missing though is the heart and passion of your business. Without this essence, your website writing WON’T and CAN’T deliver the financial results you expect.
Adding Coaching To Writing Gives Better Results
We combine coaching with writing to produce magnetic web content. On your own, it’s challenging to describe heartfelt business philosophy, values and experience. You can’t quite package expertise in language that motivates readers. My coaching/interview technique eliminates these issues.
Just Writing and Coaching Isn’t Enough Either…
A strategy must drive the writing/coaching discussion. You have a business objective in mind when writing a website. Your website strategy must be designed to accomplish that objective. When the website writing is strategic, it draws your target market to your business.
We Develop a Website Strategy As We Work
Our website writing together becomes strategic planning. There are two areas of strategic planning we work on.
- Defining Your Business—You can count on me to suggest changes aimed to bring great gains. Small tweaks can make a big difference in ease of delivery, value to customer, or YOUR OWN work/life balance. Count on me to to focus on items such as developing a more profitable market by changing offerings or niche.
- Selecting Website Strategies—We’ll be exploring newer digital marketing techniques to build into your site. Google Analytics, Google Adwords, social media, blogging, Facebook ads, and whatever other new methods arrive on the scene. We’ll also work on old tried-and-true methods like email marketing and download-driven traffic.
Where to Next?
Now that you know how WOW Factor Writing is different from our competitors, go to the Solutions We Provide page for a summary of the results you get from working with us.