WOW! Writing A Website To Sell Your Services Is A Specialized Skill
But WOW Factor Does Much More Than Just Write A Website That Sells Your Services!
We also define your business, position you strategically, and clarify your target market. We use a unique interview technique that combines coaching, strategizing, and writing. Working closely with you, we uncover words and concepts that accurately and authentically represent your business vision—and attract your target clients.
Selling Your Services From A Website Requires More Than Just Writing
Your Writing Must Be Aligned With Your Business Strategy
Writing a website forces us to also examine and evolve your business strategy. As we work together, I keep emphasizing strategy to ensure that your final web content can help you accomplish your objectives. You get strategic ideas, feedback and suggestions. This synergistic collaborative process teases out of you what’s right for your business. Other website content writers do only web content development.
To Sell Your Services—You Must Provide Absolute Clarity on Your Business
Who you want to attract, what problems you solve, and how you work must be crystal clear to potential clients. Think of website content as a tool to evolve your business and increase revenue and profit. When your website clearly presents the details of your business, it’s easy for your target market to understand your services and to buy from you. If your website isn’t clear on details, remember this, “The confused mind does not buy.”
A Website That Sells Services MUST Be A Lead Funnel
When you’re selling services, writing a website that isn’t structured as a lead funnel is a BIG mistake. After all, why are you spending the time, effort and money to create a website—TO GET LEADS! At WOW Factor Writing, developing your lead funnel is an integral part of writing the website.
I Make You These Three Promises
If you’re truly committed and do your part, I promise you these three things:
- Your website writing will be finished faster than you can even imagine. It’s entirely possible to write your whole web site within twenty-one days—if you’re committed to the process. You’ll be thrilled at the results—and the process will be fun.
- Your website writing will be designed as a persuasive lead funnel. It will have a friendly, conversational tone—but be clear, represent your business professionally, and lead prospects to take action.
- You’ll achieve strategic clarity, and prospects will understand your services. We represent your business in web content writing that is both accurate and authentic. Prospects “get” your business and you feel confident about your business and your strategy.
Where to Next?
Now that you have an overview of WOW Factor Writing, go to Who We Work With page to find out more about the kinds of clients we work with.